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We are able to speak efficiency later, how about these seats?
In the event you’re impressed by consideration to element, you’ll definitely be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time had been promoting shoppers on model and reasonably priced luxurious, Volvo was sharing with automotive customers the virtues of its seats. Actually. The motive force’s seat particularly.
Extra Favourite Automobile Advertisements
Apparently, and I don’t really doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is solely according to interval Volvo promoting—which solely eschewed claims of energy, luxurious, or model—it’s stunning that even Volvo would go into this a lot element a few single function of the automotive. In fact, to tie the message up neatly, the advert textual content concludes with this:
If this looks as if plenty of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The considering that went into place the place we put our seat. Our automotive.
Now, it’s fascinating that within the single picture of the entire car, the car does seem like hustling alongside. Maybe a subliminal suggestion that regardless that your Volvo has been thoughtfully engineered and was properly screwed collectively, there’s nonetheless a superb time available?
Additionally, and we haven’t really counted, what number of interval Volvo advertisements featured a automotive of this colour, or the yellow under?
Hearken to the Client Information Automobile Stuff Podcast
1974 Volvo Gallery
(Click on under for enlarged photos)
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