Jacquie Aiche has tapped Adam Levine and well-known mannequin Behati Prinsloo to entrance her “Insurgent Coronary heart” marketing campaign.
“We began working with Behati in 2014,” Aiche stated of her muse “At the moment, it actually felt like we have been nonetheless in our early years, so it was each magical and important to discover a muse that was in alignment with the vitality that we wished to share via the jewellery. Behati was a shopper first and I beloved seeing the way in which she styled the jewels and what items she was most captivated by. Vitality and intention are every part to me — and an enormous a part of every part we do right here. It was clear to me that Behati was intentional with the vitality that she introduced into the world.”
Based on the Los Angeles-based jeweler, her Insurgent Coronary heart marketing campaign takes inspiration from her enduring ardour for creativity and self-expression, and he or she wished it to channel a sensuality and romance, whereas capturing the deep bond that two lovers can share, making the couple the best muses. “The vitality that Adam and Behati give off within the jewels, each independently and collectively, encapsulates every part that got here to thoughts after I was engaged on this assortment. It’s all about sharing your personal gentle with the world. With Adam and Behati, they’re each so constructive and so energetic, you possibly can simply really feel the electrical energy between them on set.”
Adam Levine and Behati in Jacquie Aiche’s Insurgent Coronary heart marketing campaign.
Courtesy Jacquie Aiche
The items use the free-spirited vitality Aiche is understood for together with her collections, incorporating a combination talismans, basic diamond items, crystals and semiprecious gem stones — all meant, she stated, to supply therapeutic, love and happiness to its proprietor. “I discovered myself drawn to gem stones like tourmaline and tanzanite, which encourage an open coronary heart, consciousness, steadiness and extra,” she stated. “I used to be feeling a need to broaden and uncover new methods to work with these stunning stones. I additionally was feeling drawn to large diamonds and gold items, match for the rock star in all of us.”