Birthday Blitz for Buechel: Big Crying ‘Monkey’ to Ship Cake to Complete Meals CEO

For Rapid Launch:
March 22, 2024

Nicole Perreira 202-483-7382

Austin, Texas“Thai Monkeys By no means Have a Comfortable Birthday, Jason.” That’s the message that can be delivered on a birthday cake, full with an image of a screaming, chained monkey, by an 8-foot crying “monkey” to Complete Meals CEO Jason Buechel at his lavish high-rise rental on Sunday. The birthday blitz will proceed as PETA plasters Buechel’s neighborhood with “Needed” posters calling him out for promoting coconut milk from Thailand, the place the coconut business is pushed by the pressured labor of endangered pig-tailed macaques, as discovered by a number of PETA Asia investigations.

The place:    301 West Ave., Austin

When:    Sunday, March 24, 12 midday

Left: Complete Meals CEO Jason Buechel’s birthday card from PETA.
Proper: “Needed” posters can be plastered close to Buechel’s house, Complete Meals’ headquarters, and the corporate’s flagship retailer.

“As Buechel celebrates one other birthday lounging in luxurious, monkeys in Thai jungles are being kidnapped, chained up, whipped, and used as coconut-picking machines,” says PETA Govt Vice President Tracy Reiman. “Getting monkey abuse out of Complete Meals’ shops can be a chunk of cake. All Buechel has to do is hear PETA’s pleas and promote coconut milk from India, the Philippines, and different nations the place monkey labor isn’t used.”

A number of firms that produce coconut milk offered at Complete Meals have been named by business employees in a PETA Asia investigation as having used coconuts obtained by monkey labor. HelloFresh, Purple Carrot, and Efficiency Meals Group stopped sourcing coconut milk from Thailand following the exposé—however Complete Meals continues to promote Thai coconut milk.

PETA—whose motto reads, partly, that “animals will not be ours to abuse in any manner”—factors out that Each Animal Is Somebody and presents free Empathy Kits for individuals who want a lesson in kindness.

For extra info, please go to or comply with the group on X, Fb, or Instagram.












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