BMW claims international luxurious gross sales crown for 2023, Rolls-Royce and Mini tread water


The BMW Group has introduced its gross sales numbers for 2023, with each the core BMW model and barely posher Rolls-Royce marque hitting new highs.

With Mini’s Countryman crossover, and namesake hatch/convertible fashions coming to the top of their lifecycles, BMW’s different British model was glad to remain within the black because it revealed their replacements.

The group as a complete bought 2,555,341 automobiles in 2023, up 6.5 per cent from 2022.

Model 2023 gross sales Change
BMW 2,253,835 +7.3%
Mini 295,474 +0.9%
Rolls-Royce 6,032 +0.2%


With its 2,253,835 gross sales, BMW is claiming the worldwide luxurious gross sales crown for 2023, in addition to an “all-time” gross sales report for the model.

Whereas the corporate referred to as out the X1, 3 Sequence, and X3 as being “particularly in style with prospects”, we don’t understand how these fashions’ gross sales in comparison with earlier years, in addition to their compatriots.

Equally Rolls-Royce is reporting the Cullinan crossover as its hottest mannequin, adopted by the “entry-level” Ghost sedan and the dearer Phantom.

The BMW Group usually gives a fuller breakdown of gross sales figures for every of its mannequin strains in its annual report, which usually comes out later this quarter.

M-branded fashions accounted for 202,530 or 9.0 per cent of all BMW gross sales in 2023. The 14.3 per cent improve in M gross sales meant the sub-brand posted its highest ever figures.

This has little doubt been helped by M’s presence in each main car line, branching out into efficiency electrical automobiles, and the launch of its second-ever devoted mannequin, the polarising XM crossover.


Pure electrical car (EV) gross sales throughout all three manufacturers totalled 376,183, up 74.4 per cent from 2022. EVs now account for 16.7 per cent of all the firm’s gross sales.

Of those 45,261 got here from the Mini model. There EVs made up 15.3 per cent of the model’s gross sales. This could improve as soon as the brand new electrical Cooper hatch, developed and produced along with China’s GWM, in addition to the brand new electrical Countryman fashions, hit full manufacturing stride.

The company additionally bought an extra 190,303 plug-in hybrid automobiles (PHEV), bringing its whole electrified car gross sales to 566,586, a rise of 30.6 per cent from the earlier yr.


Beneath are the mixed regional figures for its BMW and Mini manufacturers.

Area 2023 gross sales Change
Europe 942,805 +7.5%
China 824,932 +4.2%
USA 395,741 +9.4%

In Germany, its residence market, BMW bought 281,986 automobiles, a bounce of 11.7 per cent.


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