Immediately’s shoppers have ever-evolving preferences and might swap loyalty to a different model in a heartbeat. They anticipate distinctive experiences — whether or not buying on-line or in-store. And they’re frugal and wish one of the best bang for his or her buck. All of which has made it difficult for retailers to constantly drive gross sales, earnings and keep shopper loyalty.
On this episode, Arthur Zaczkiewicz, govt editor of strategic content material improvement at WWD, welcomes Michael Appel, managing director at Getzler Henrich & Associates, and Claire Spofford, president and chief govt officer of J. Jill Inc., to determine what retailers have to do right this moment to succeed.
Click on right here to hearken to the episode.
That is the second in a sequence of particular podcasts with Appel titled “Chat Field.”