Ford Ranger v Toyota HiLux: Which will probably be 2023 gross sales champion?

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The venerable Toyota HiLux ute has been Australia’s top-selling automobile for seven years in a row and is the chief with one month left in 2023.

But it surely has a critical problem on its palms to maintain the crown, with its Ford Ranger arch-rival getting very shut in its rear-view mirror.

The Ford nabbed 6301 gross sales in November in comparison with 5901 for the Toyota, narrowing the year-to-date gross sales hole to an achievable 379 items.

YTD the Toyota HiLux has managed 55,968 gross sales in comparison with 55,589 gross sales for the faster-finishing Ford. That is an extremely shut tally given the sheer quantity each automobiles handle.

The developments recommend the Ford could nab the title. Throughout 2023 Toyota HiLux gross sales are down 7.0 per cent over 2022 whereas Ford Ranger gross sales are up 29.8 per cent, due to the launch of a new-generation mannequin and higher provide.

It was solely in August this yr that Ford Australia introduced it had enlisted a chartered automotive service to get extra Rangers into its seller community, and to deal with quarantine deadlocks.

No matter whether or not Ford will get the bragging rights or not, the Ranger positively has the ‘richer’ combine. It leads the higher-margin 4×4 race this yr with 50,902 gross sales versus 44,548 for the HiLux. Toyota continues to be the king of the 4×2 trayback with 11,420 gross sales YTD in comparison with 4687 Rangers.

All up this yr, utes or pickups account for greater than 20 per cent of the whole Australian new automotive market.

It’s not simply the HiLux and Ranger doing such heavy lifting, both. There’s additionally the Isuzu D-Max with 28,369 gross sales YTD, making it the outright third top-selling automobile forward of the MG ZS (27,736), Toyota RAV4 (27,435), and Tesla Mannequin Y (27,418).

Prime-selling utes January to November

  1. Toyota HiLux: 55,968
  2. Ford Ranger: 55,589
  3. Isuzu D-Max: 28,369
  4. Mazda BT-50: 16,238
  5. Mitsubishi Triton: 15,287
  6. Toyota LandCruiser 70: 10,331
  7. GWM Ute: 8641
  8. LDV T60: 8334
  9. Nissan Navara: 7932
  10. Ram 1500-3500: 6484
  11. Volkswagen Amarok: 5693
  12. SsangYong Musso: 3217
  13. Chevrolet Silverado: 3036
  14. Jeep Gladiator: 748

MORE: VFACTS November 2023 – All-time gross sales file in sight



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