Ford is chopping costs on some 2024 F-150 Lightning electrical pickup vans by as much as $5,500, CarsDirect reviews, citing a bulletin despatched by Ford to dealerships.
Efficient April 5, the XLT Normal Vary grade will get a $2,000 worth lower, bringing its base worth all the way down to $65,090 with the necessary $2,095 vacation spot cost. The Lariat Prolonged Vary will get a $2,500 worth lower, to $79,090 with vacation spot.
2024 Ford F-150 Lightning
The Flash Prolonged Vary— a new-for-2024 mannequin positioned between the XLT and Lariat—will get the most important worth lower of $5,500, that means it now begins at $70,090 with vacation spot. Costs for the bottom Professional Normal Vary and range-topping Platinum Prolonged Vary are unchanged at $57,090 and $87,090, respectively, once more with vacation spot included. Fashions with an MSRP under $80,000 additionally qualify for the complete $7,500 federal EV tax credit score, CarsDirect notes.
This looks like a reversal of kind for Ford, which has resisted reducing Lightning costs throughout the lineup regardless of fluctuating demand. In January, the automaker lower costs on top-trim variations, however added hundreds to the MSRPs of the remainder of the lineup.
2024 Ford F-150 Lightning Flash
In December, when it was clear that costs have been slowing Lightning demand, Ford opted to sluggish manufacturing relatively than decrease the worth of the truck. That was one of many early alerts that Ford wasn’t aiming to ramp up EV manufacturing as urgently because it had beforehand indicated.
Nonetheless it is obvious that the decrease costs Ford set for remaining 2023 inventory of the Mustang Mach-E have put some spark within the gross sales of that mannequin. Ford on Tuesday confirmed that it is holding 2024 Mustang Mach-E pricing close to these worth factors. Perhaps such a worth adjustment for Lightning will do the identical.