She began with Us Weekly, as a author and a reporter, and shortly after, in April 2019, additional constructed a reputation for herself together with her compelling area of interest in public relations. The Chapman College alum is now founding father of one of many main public relations companies in the US, and overseas, with workplaces in: Los Angeles, New York, and London, England. I chatted with Emily Blair Marcus, founding father of the award- profitable Emily Blair Media, LLC, about what drew her into the trade of public relations. She offered some unique perception in regards to the trade to Social The Way of life Journal:
Meghan Forte: What are a number of the finest qualities in a number of the most notable social media influencers right now?
Emily Blair Marcus: It’s actually necessary for creators to establish their aggressive edges, and lean into that full drive. The social media panorama might be extraordinarily oversaturated, however these days we’ve seen numerous very distinctive kinds of expertise emerge who’re carving distinct lanes for themselves. Actually permitting your self to suppose outdoors the field, not being petrified of rejection or getting it flawed, and being dauntless is de facto key. Assume Nara Smith, who makes bagels from scratch. She’s in a league of her personal as a result of she’s doing one thing completely different and charming – and it’s working. Individuality apart, I feel it’s actually necessary for creators to be constant. We reside in an age of immediate gratification, however virality doesn’t occur in a single day. It takes time, self-discipline, group, and visibility to develop a group of followers who’re dialed in. One other trait I might level out is authenticity and mindfulness. Cancel tradition is fast to level fingers at anybody who makes the smallest mistake, and in an trade like this one, there may be little room for error. Be considerate about the way you present up on social media, and in individual.
Meghan Forte: What instruments do you employ to maintain a wholesome work-life stability?
Emily Blair Marcus: I actually prioritize self-care. I commonly work out, get wellness remedies carried out, and recharge by watching tv and vegging out. I’m all the time on alert, and to ensure that me to essentially de-stress, I’ve to do actions that enable my thoughts to wander – however that is means simpler stated than carried out. I even have an incredible assist system of household and pals who I depend on, love spending time with, and who hold me grounded and balanced. However in the end, prioritizing my private life as a lot as my skilled life has been a piece in progress for me. It’s so necessary although, as I actually need to reside extra within the second and benefit from the journey!
Meghan Forte: How do you retain a pleasant but skilled boundary with the excessive clientele populations you could have interacted with?
Emily Blair Marcus: I’m very pleasant with my purchasers, however on the finish of the day, they’re purchasers, and I’m an worker of theirs, employed to do the duty at hand. My work ethic is aware of no bounds, and I all the time attempt to go above and past for my purchasers. I even have to present credit score to my earlier function as a author and reporter at Us Weekly – due to my 4 years on the journal interacting with celebrities on the each day, I actually don’t get starstruck. I’m very comfy being within the room with all kinds of folks and expertise, and humbly acknowledged, I excel at molding my strategy based mostly on my environment. I’m very very similar to a chameleon.
Meghan Forte: How do you guarantee as a agency that the content material an influencer could want to publish is constructive messaging particularly to youthful audiences or youngsters?
Emily Blair Marcus: Our purchasers actually diversify in viewers ranges – they’re talking to very various kinds of folks and demographics, and cater their approaches respectively. We all the time wish to be palms on and supply our perception to make sure content material is participating, impactful, and on model, and I actually get pleasure from working with our purchasers’ managers, social media entrepreneurs, and different key gamers on the group to strategize on the most effective methods to do that. My opinion could not all the time be the identical as another person’s on the group, and it’s tremendous essential to listen to numerous completely different concepts with a view to come to probably the most aligned resolution.
Meghan Forte: Do you are feeling that the precise advertising instruments could make a constructive influence on serving to different folks?
Emily Blair Marcus: Completely! Advertising and PR is all about making a compelling solution to introduce your self to the general public – your values, hobbies, skill-set, persona, the whole lot, all with the intention of thoughtfully influencing, and making a constructive impression.
Meghan Forte: What persona traits do you search for when hiring somebody as a publicist or intern to your agency?
Emily Blair Marcus: We’ve got very completely different check-lists relying on the function we’re hiring for. Our internship program seeks candidates who’re learning communications in faculty, have an curiosity in expertise/manufacturers, have superb writing expertise, are pop-culture savvy, and desperate to study. Entry stage staff who can be nice matches for our group possess these expertise, and in addition are extremely organized, consumer dealing with, excel at networking and constructing relationships with media, can anticipate properly, suppose on their ft, pivot rapidly, are assured holding their very own in numerous conditions, are self-sufficient, and on the lookout for longevity of their careers. Somebody extra mid-level would ideally come into our firm with well-developed contacts, and doubtlessly their very own purchasers as properly. We additionally satisfaction ourselves on having an incredible firm tradition, and we worth team-building actions and constructive vitality – we search for individuals who will contribute to this, and additional it.
Meghan Forte: What made you turn out to be focused on Public Relations?
Emily Blair Marcus: I sought out a spot out there. As a reporter with 4 years beneath my belt in celeb relations, I observed a significant shift in 2019 – the kind of pitches I used to be receiving, who I used to be being pitched, how they had been being pitched to me, and why they had been well-known, was all completely different – and my editors, who had been all veterans, didn’t have a lot curiosity in protection. These tendencies continued to turn out to be the norm, and it quickly metamorphosed into the creator financial system, peak pandemic. I spotted numerous expertise who had been changing into well-known in a single day lacked a robust sense of course concerning how you can create longevity of their careers, and develop a press narrative that added worth and credibility to the communities they had been cultivating on-line. With editorial expertise, I felt I might reverse engineer the method and assist this new wave of celeb and top-tier media. I got down to do exactly that, and the remainder is historical past.
We’re so excited at Social The Way of life Journal to see what’s subsequent for Ms. Emily Blair Marcus, and Emily Blair Media. It was a charming alternative to study from such a pacesetter of the general public relations trade , and it’s fantastic to see the following technology of public relations blossom, with Emily Blair Marcus as a robust and constructive instance. Readers, make sure you additionally tune in to After Hours, the newest powerhouse of a women-led podcast, with: Emily Blair Marcus, Celeste Durve, and Jade Watson. Thanks, Ms. Marcus! Emily Blair Media offers media consulting, model constructing providers, and extra to purchasers.
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