MILAN — “It’s extra trend,” stated Ginori 1735 chairman and chief govt officer Alain Prost of the brand new Diva assortment, at a rooftop soirée at Kering‘s headquarters Monday. With its metallic particulars and pastel colour palette, Diva is a sublime replace of the trendy but extra sombre 1954 Colonna assortment.
Its debut was celebrated with Nineteen Fifties-era jazzy tunes, pastel umbrellas and a flower wall of marigolds and roses. The scene took company again to the period by which the Colonna assortment was first created by Ginori’s 1735’s former inventive director Giovanni Gariboldi. Gariboldi who was as soon as an apprentice of Gio Ponti throughout his time at Ginori 1735, is revered for his cultivated eye towards reinterpreting the previous and creating for the long run for the home.
“Our collections are very robust typically by way of persona and this one is a bit more straightforward to implement in a house,” Prost instructed WWD, amid mingling with international press and design fans in awe of the clear view of Milan’s skyline.
The Colonna assortment gained the primary version of Compasso D’Oro award in 1954. The stackable Colonna was a tribute to the modernist structure that outlined Italy’s post-war industrial period and nonetheless resonates in design circles as a pivot from basic porcelain designs.