McDonald’s is taking one big step into the previous to leap into its future.
The quick meals chain introduced the grand opening of a space-themed eatery, CosMc’s, based mostly on the six-armed ET from McDonald’s adverts that aired within the Nineteen Eighties. Bear in mind these?
Whereas McDonald’s is being secretive concerning the particulars, FOX Enterprise reviews that the primary CosMc’s will open early subsequent yr in Bolingbrook, a Chicago suburb. Just a few different eating places will comply with in 2024, scattered like constellations throughout the U.S.
The small-format idea restaurant will characteristic an intensive beverage choice that features espresso, iced teas, lemonades, and a lineup of vitality drinks referred to as “signature galactic boosts.” Prospects may also anticipate a mixture of meals and desserts that mix nostalgia with novelty.
House Age McD’s
Final July, CEO Chris Kempczinski shared with analysts that whereas CosMc’s will likely be acknowledged as a definite entity, it should keep the essence of McDonald’s globally celebrated model. A brand new brand will change the golden arches in a extra fashionable navy blue and yellow palette.
FOX 32 Chicago lately captured aerial glimpses of the mystery-shrouded Bolingbrook location. And an X-user posted pictures of the alleged location below development.
Picture by Iman Jalali (through X)
Menu shrouded in thriller
Whereas McDonald’s has not but been forthcoming about CosMc’s menu, some on-line meals detectives have unearthed menu previews showcasing alleged specialties like a Pear Slushy, Blueberry Ginger Increase, Churro Frappe, and a Spicy Queso Sandwich.
McDonald’s is launching a brand new idea and I used to be simply there and grabbed pics of a complete new menu of things by no means been provided earlier than
The idea is being launched in Bollingrbook, IL and it is referred to as CosMc’s
It is not open but and there was a full workforce of actors within the drive through… pic.twitter.com/Z64g4ykZXT
— Iman Jalali (@Stealx) November 29, 2023
Amidst all the joy, McDonald’s shares have seen an 8% enhance over the yr, barely behind the broader market’s developments. The anticipation is palpable, because the fast-food magnate is predicted to shed extra mild on its strategic developments and improvements throughout tomorrow’s investor day.