Louis Vuitton has recruited the president of Amsterdam promoting company Wieden + Kennedy as its new govt vice chairman of picture and communications.
Blake Harrop begins at Vuitton in Paris on Could 2, joins the administration committee and studies to Pietro Beccari, chairman and chief govt officer of Louis Vuitton, in keeping with an inner announcement seen by WWD.
Harrop succeeds Stefano Cantino, who’s exiting Vuitton after six years to change into deputy CEO at Gucci, as reported.
Harrop takes up an expansive, high-profile function on the world’s largest luxurious style and leather-based items model, famend for its extravagant style reveals, roving exhibitions, daring retail tasks — and mighty media budgets.
The Brit, who has lived all around the world, brings important expertise working with a bunch of well-known client manufacturers headlined by Samsung, Nike and Allianz, together with the likes of Hennessy, Evian, Visa, Google and Montblanc.
“Blake has intensive communications and advertising and marketing experience, with over 20 years of worldwide expertise, over half of which he acquired on the promoting company Wieden + Kennedy,” Beccari stated within the inner memo.
“President of the company since 2022, Blake beforehand headed the company’s places of work in Shanghai, Tokyo and Amsterdam. He deepened his information of the luxurious sector whereas working with a number of main business leaders,” Beccari wrote. “Previous to that, Blake was world head of digital advertising and marketing at Samsung in South Korea, rolling out the corporate’s first social media campaigns. At Louis Vuitton, Blake shall be answerable for managing each our picture and communications technique, supported by his groups.”
Underneath his watch, Wieden + Kennedy achieved B Corp standing, a gold normal for social and environmental efficiency, transparency and accountability. He additionally gained a repute for working effectively with artistic folks. Throughout his tenure on the multinational company, he was accountable for Nike throughout Japan, Korea, the Center East and Europe.
In response to his LinkedIn profile, Harrop has additionally labored at Digitas North America and IBM Enterprise Consulting Companies.
He holds an MBA from elite French faculty INSEAD and studied govt schooling at Harvard Enterprise College.
Harrop is an achieved athlete, and was 4 instances British Judo Council Nationwide Champion, in 1993, 1995, 1997 and 1999.
He shares a sporty background with Beccari, an expert soccer participant earlier than he began his profession in worldwide advertising and marketing at client merchandise large Reckitt Benckiser, occurring to work at Parmalat and Henkel earlier than becoming a member of LVMH Moët Hennessy Louis Vuitton in 2006.
In a 2022 interview when he was on the helm of Dior Couture, Beccari shared an essential lesson realized on the pitch: “You recognize, in case you win a championship, it’s a must to overlook about it and focus on the following championship.”