Massive ‘Birds’ to Land Exterior H&M in Push for Feather-Free Friday

For Speedy Launch:
November 22, 2023

Sara Groves 202-483-7382

Miami – On Friday, the busiest buying day of the 12 months, a flock of PETA supporters dressed as big geese and geese will swoop down on the H&M retailer on Lincoln Street to name out the corporate’s use of cruelly produced down and urge passersby to buy just for feather-free gadgets.

When:      Friday, November 24, 12 midday

The place:    Exterior H&M, 551 Lincoln Rd., Miami Seaside

A PETA Asia investigation into Vietnamese duck farms and slaughterhouses—which offer so-called “accountable” all the way down to suppliers, together with one which listed H&M as a buyer—reveals geese affected by gaping and bloody wounds inside soiled sheds and on tons strewn with feces and being stabbed within the neck whereas nonetheless acutely aware. Lots of the birds continued to maneuver for greater than a minute after staff reduce their necks. Consequently, H&M has eliminated the “accountable” down label from its on-line choices within the U.S.—indicating that it is aware of that the designation is a sham—nevertheless it continues to promote down.

“Each down merchandise represents the ache and struggling of terrified birds, and misleading labels and lip service are intentionally designed to dupe well-meaning, conscientious shoppers,” says PETA Government Vice President Tracy Reiman. “PETA is urging H&M to assist finish this cruelty by banning down and is encouraging vacation consumers to increase peace on Earth to all animals by sticking to feather-free, vegan supplies.”

PETA—whose motto reads, partially, that “animals usually are not ours to put on”—opposes speciesism, a human-supremacist worldview. For extra data on PETA’s investigative newsgathering and reporting, please go to, take heed to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.

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