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Whereas Mercedes-Benz and good autos are represented by way of completely different firms right here, the concept of them sharing retail house beneath one roof isn’t as unusual because it sounds. In any case, the latter was as soon as offered right here by DaimlerChrysler Malaysia (earlier than it grew to become Mercedes-Benz Malaysia), and the German automaker nonetheless has a stake in good by way of its three way partnership partnership with Geely.
Nonetheless, working beneath completely different channels of distribution implies that the manufacturers are technically rivals, or are they? Provided that long-time Mercedes vendor Hap Seng Star additionally now retails good autos, we posed the query to MBM CEO and president Amanda Zhang in the course of the Malaysian launch of the Mercedes-Benz EQE SUV, which was held on the Hap Seng Star Kuala Lumpur Autohaus, the place HSS’ first good showroom can be situated.
Her reply was that it was not the case, and that the model welcomed such retail prospects to its present vendor community. “Solely good can be part of us. As you recognize, we’ve possession within the JV, so the model is just not a competitor. Primarily, it’s in a distinct product phase and value class,” she mentioned.
She added that this might additionally assist the model’s retailers develop their enterprise. “What we additionally have to intention for is that with our change within the enterprise mannequin, we’ve to encourage our sellers to look into the way to optimise their income development,” she mentioned.
Zhang mentioned that good doing properly commercially would additionally translate into worthwhile development for the German automaker. “We welcome such an strategy to have good becoming a member of. The JV means we’re taking part in profitability, and it additionally helps lots of our world targets when it comes to value construction optimisation,” she mentioned.
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