‘Nothing off the desk’ on the subject of extra Chery manufacturers in Australia


Simply shy of 12 months after resuming promoting autos in Australia, Chery introduced it could convey a second model to our market – and its managing director says there’s the potential for extra.

Chery Australia lately introduced the Jaecoo model will arrive right here within the second half of 2024, spearheaded by the mid-sized J7 crossover.

That aligns our market with others like Europe, the place the Jaecoo model can also be being rolled out – regardless of the actual fact the J7 is badged as a Chery in its dwelling market of China.

When requested whether or not any of Chery’s different manufacturers might come right here, Chery Australia managing director Lucas Harris left the door open.

“Previous the top of this 12 months, nothing’s off the desk actually,” he mentioned.

“Personally I’d actually like to see a number of the Exeed product come. I’ve had the great privilege of driving the brand new sedan and the brand new SUV in China.

“Personally, I’d like to see these automobiles come right here, perhaps at some point.”

As for the way Jaecoo shall be positioned relative to Chery, Mr Harris mentioned it could be a extra premium, lower-volume providing.

“The truth is the product and the model Jaecoo is definitely fairly a unique place to what Chery is, you recognize the design and really feel of the merchandise and their capabilities purpose to be completely different and the type of buyer that we expect shall be thinking about that shall be completely different,” he mentioned.

“I don’t assume it’s the identical type of quantity aspiration as what Chery is, it’s a bit extra premium, actually the styling much more completely different.

“Chery goes to be our type of quantity model, the place we’re going to place Jaecoo a bit extra premium.”

It’s unclear how a lot the J7 will price, although a base value north of the additionally mid-sized Chery Tiggo 7 Professional’s $36,990 drive-away sticker appears seemingly.

Whereas Jaecoo is meant to be a extra premium model, it’s not the one model within the Chery household utilizing the p-word.

The corporate’s namesake Chery model is slotted under Jetour and the extra premium Exeed, each of which had been established within the mid-2010s and promote autos not solely in China but in addition in varied Center Jap and Latin American markets.

Till Exeed revealed the Sterra ES Mr Harris drove in China, the model specialised in SUVs: the LX, TX, RX and VX, all packing turbocharged four-cylinder engines.

The Sterra ES sedan and Sterra ET SUV, sized equally to the Tesla Mannequin S and Mannequin X, use a brand new electrical automobile (EV) platform and supply the choice of dual-motor all-wheel drive and 800V electrical techniques.

Headline stats for the Sterra ES embrace a drag coefficient of 0.205, claimed power consumption of as little as 11.7kWh/100km and as much as 905km of vary on the CLTC cycle, and a 0-100km/h time of three.7 seconds in top-spec guise.

The electrical sedan additionally comes normal with air suspension.

As is widespread for Chinese language carmakers, Chery hasn’t centered on only a single model and has as a substitute rolled out a number of manufacturers to various success. Jetour and Exeed successfully changed the defunct Riich model on the prime of the Chery tree.

Chery additionally has the Karry business automobile model in China, whereas final 12 months it established two new EV manufacturers: iCar and Luxeed. The latter is used for a automobile developed by Chery and smartphone firm Huawei.

In Europe, Chery plans to promote autos underneath the Omoda, Jaecoo, and Exlantix manufacturers.

Omoda shall be used for for a rebadged – or, extra precisely, {a partially} de-badged – Chery Omoda 5, whereas Exlantix is anticipated to be the export title for the aforementioned electrical Exeed Sterra fashions.

Much more confusingly, Chery autos are bought as Chireys in Mexico. It’s because American businessman Malcolm Bricklin owns the rights to the Chery title in North America, having beforehand deliberate to import them.

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