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Luxurious baggage maker Rimowa is unpacking the brand new look of its Rodeo Drive outpost in Beverly Hills with a grand opening Wednesday.
The 1,400-square-foot house at 201A North Rodeo Drive started as a pop-up retailer in 2017 for the German luxurious baggage maker. It turned a full-blown retailer a 12 months later to showcase the model’s newest sturdy baggage collections made largely of aluminum or polycarbonate.
Now, the baggage legacy is unveiling a rework the place the partitions are fabricated from floor-to-ceiling grooved recycled wooden to signify the basic grooved exteriors discovered on Rimowa suitcases. One other new characteristic is the in-house consumer care counter, which caters to prospects whose baggage must be repaired.
The ground-to-ceiling home windows and a nook glass rotunda present a have a look at Rodeo Drive and the adjoining Wilshire Boulevard, the place there’s a view of the Beverly Wilshire Lodge with its inexperienced and pink awnings. The rotunda contains a customized illustration for Rimowa by Norwegian artist Oscar Grønner.
The grooved partitions complement the grooved options within the Rimowa assortment.
Courtesy: Rimowa
For the grand opening, tattoo artist Dr. Woo was employed to cohost the occasion and create customized limited-edition baggage stickers.
Rimowa was based in 1898 in Cologne, Germany. Within the ’30s, a fireplace within the baggage firm’s manufacturing unit burned most of its supplies, leaving solely aluminum. Now the baggage label is understood for its basic grooved aluminum suitcases. In 2000, the suitcase maker added colourful polycarbonate to its choices.
Since 2016, Rimowa has been principally owned by LVMH Moët Hennessy Louis Vuitton, which paid 640 million euros to amass 80 p.c of the corporate.
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