Autolist’s annual Electrical Truck Survey exhibits that “the electrical Toyota Tacoma now ranks as the most well-liked sort of all-electric pickup truck.” The Toyota electrical automobile (EV) pushed the Ford F-150 Lightning out of the highest spot this 12 months and simply defeated the well-known Tesla Cybertruck. It’s large information for Toyota.
Or, at the least, it will be. If the electrical Toyota Tacoma existed.
Electrical Truck Enchantment Fading
Autolist surveyed 3,600 automotive buyers between August and November “to gauge their attitudes in the direction of electrical vehicles and the EV market on the whole.” They discovered curiosity in EV vehicles fading. Simply 22% of respondents stated electrical vehicles have been “extra interesting than conventional vehicles.” Final 12 months, 29% stated the identical.
Solely 27% of respondents stated their subsequent truck was “very” or “considerably” more likely to be electrical — down from 35% a 12 months in the past.
EV gross sales proceed to develop, however the charge of development has slowed. Autolist thinks that’s true as a result of “customers who settle for EVs’ increased costs, charging wants, and vary limitations have already made the leap.”
However a Fictional Truck May Convey a Enhance
However some would leap again in for a fictional truck. In a recognition contest, the researchers discovered an imaginary truck beats all the pieces at present on the market. Twenty-four p.c of respondents stated they’d more than likely purchase an electrical Toyota Tacoma — a truck Toyota doesn’t at present produce and has not publicly disclosed plans to construct.
Simply 19% would purchase Ford’s F-150 Lightning, which does exist. Fifteen p.c would select the equally actual Chevrolet Silverado EV, and 14% would purchase the Tesla Cybertruck, which is lastly actual after years of current principally as a meme. The Ram 1500 REV, additionally within the works, could be the selection of 9%.
Whereas Toyota hasn’t prompt an electrical Tacoma is coming, the corporate just lately confirmed off a small electrical pickup on the Japan Mobility Present. That truck was smaller than the Tacoma, and formally an idea automotive — a design sketch an automaker doesn’t essentially plan to construct. However the survey outcomes ought to give Toyota product planners one thing to deliver to the following assembly.