[ad_1]
Although it looks like Taylor Swift is all over the place — she was named the 2023 Time Journal Particular person of the 12 months, in any case — one place we did not anticipate to see her title was touting a brand new assortment of cookware.
Faux ads utilizing AI expertise started surfacing on social media platforms final week, with the singer’s likeness telling followers she was working with the famed cookware model, Le Creuset, to offer away Dutch ovens.
“Hey y’all, it is Taylor Swift right here. As a consequence of a packaging error, we will not promote 3,000 Le Creuset cookware units. So I am giving them away to my loyal followers free of charge,” the pretend Swift says in one of many Fb ads, which then prompts viewers to start a questionnaire and pay for transport.
Associated: Beware: Deepfake Scams May Goal Your Subsequent Zoom Assembly
After changing into conscious of the rip-off, Meta eliminated the commercial and Le Creuset confirmed that the adverts had been pretend.
“Le Creuset shouldn’t be concerned with Taylor Swift for any shopper giveaway,” Le Creuset advised NBC. “All permitted Le Creuset giveaways or promotions come from the official Le Creuset social accounts. Customers ought to at all times verify Le Creuset’s official social accounts and web site earlier than clicking on any suspicious adverts.”
A screenshot of the pretend commercial earlier than it was eliminated (Fb)
Le Creuset Dutch ovens vary in worth relying on measurement and colour, however the costlier fashions can go for upwards of $700.
Swift shouldn’t be the primary celeb in current months to have their likeness used for a false commercial.
In October, actor Tom Hanks took to Instagram to warn followers and followers a few pretend dental plan commercial that was utilizing his picture and likeness as a part of the promotion.
Associated: Viral ‘Faux Drake’ Tune Made By AI Is Pulled From the Web
“BEWARE!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it,” he wrote on the time.
Additionally in October, mega-influencer Mr. Beast slammed AI deepfakes after his likeness was used for a sham contest encouraging followers to donate to win an iPhone.
[ad_2]