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Whereas I used to be transitioning into the function of a author for Social The Life-style Journal, it additionally marked my entrance into the realm of public relations, a subject beforehand unfamiliar to me attributable to my preliminary background in one other trade. This change opened doorways to a realm of latest data and alternative, I had but to discover. Embracing this new journey, I’ve had the privilege of studying from esteemed leaders inside the trade. It was a privilege to interview Ms. Juliana Martins, CEO and founding father of Eleven11 Media Relations, as she shares her recommendation to the subsequent era of publicists and our readers. In our dialog, she graciously shared invaluable recommendation for aspiring publicists, and our readers alike:
Meghan Forte: If you first started your PR profession, how did you acquire expertise? Are you able to share some background of the place you studied, or interned earlier than creating Eleven11 Media Relations?
I had no thought I needed to be a publicist or be within the PR trade in any respect. I didn’t even actually know what PR was or what the function of a publicist entailed. After I was in faculty, I utilized for an internship place at a boutique PR Company my pal labored at. I ended up getting employed at EvolveMKD and labored my method up from an intern to an Account Govt in round 3.5 years. It was at EvolveMKD the place I realized the ins and outs of PR and had hands-on expertise in lots of sides of public relations. I gained a lot data and mentorship from people in any respect ranges of seniority attributable to it being a collaborative surroundings and a smaller company.
Meghan Forte: Along with leisure, what forms of industries do you symbolize? Are you able to share a few of your favourite collaboration initiatives?
Juliana Martins, CEO: Except for leisure, two different massive sectors for us are magnificence/ wellness and below that, skilled thought management, after which hospitality. I really like working with physicians like dermatologists, plastic surgeons, bodily therapists, and varied docs as I study a lot by way of working with them and reviewing the data they typically share in media interviews.
Working with eating places and leisure venues is all the time thrilling as properly since there’s numerous freedom and adaptability to throw occasions, host media and influencers, and get inventive onsite with the house. I used to be capable of be part of an thrilling collaboration in late 2023 with premium sneaker model, Endstate and actress/recording artist, Leli Hernandez. My crew had the pleasure of working with the Endstate crew and Leli’s crew to throw a launch celebration to assist their unique sneaker collaboration at Swan Miami. The occasion was to start with so successful, with many media, creators, and tastemakers in attendance. However it additionally surpassed a conventional model occasion because it crammed up so rapidly and was a vibrant celebration. Nobody needed the night time to finish and that’s when you recognize you helped throw a memorable occasion!
Meghan Forte: In what methods do you hope to encourage the subsequent era of Publicists within the trade?
Juliana Martins, CEO:I hope to encourage the subsequent era of publicists that this idea of perfection and being a “conventional” publicist is outdated. My crew is the toughest working group of people who yield nice outcomes but we typically work in our sweatpants and strategy PR in unconventional ways in which transcend an electronic mail or telephone name typically. I’d say it’s okay to have an off-the-cuff, approachable demeanor in sure enterprise conditions because it makes individuals really feel extra comfy and glad to narrate to you.
Inside Eleven11 Media Relations, I hope to guide my crew in a method that prioritizes life and well-being first. So long as you get your work carried out, I don’t thoughts for those who take a Friday off, work from a special setting to spice issues up, or step out for a bit to go for a stroll/seize a espresso. I additionally assume it’s essential to maintain boundaries exterior of labor hours and stress the significance of self-care and private time.
Meghan Forte: What do you aspire in your agency’s lasting impression to be for the customers as properly?
Juliana Martins, CEO: I hope that no matter function Eleven11 performs in a shopper’s journey and stage of enterprise (whether or not it’s a launch, a challenge, 3 years in, or 10 years into the enterprise), we helped propel them to realize an accolade or surpass a objective they didn’t have earlier than us. As for customers, we hope they’ve both learn an impactful story, discovered a brand new product/model, or had their wants met in some form or kind by way of our assist amplifying our purchasers to the general public.
Meghan Forte: How do you retain your self passionate in regards to the subject and arranged for giant initiatives?
Juliana Martins, CEO: I preserve myself captivated with PR by taking up numerous purchasers, and initiatives in numerous sectors that get my inventive juices flowing. On daily basis is totally different in my world. PR or operating your individual enterprise is just not for the faint of coronary heart. Though we service purchasers in numerous areas, we keep organized with ongoing standing studies, weekly or bi-weekly calls, and a well-thought-out technique.
Meghan Forte: What recognitions have you ever or your agency completed that you’re pleased with?
Juliana Martins, CEO: I used to be very honored and excited to be acknowledged as a member of the Forbes 30 Below 30 class of 2024. That could be a dream I’ve nonetheless not woken up from and I’ll without end be grateful to all who supported me and proceed to. This yr, the Eleven11 Media Relations crew was additionally a recipient of the 2024 ‘The PR Internet Subsequent Gen Awards’. This was our first company award as a crew and we received to rejoice collectively in New York Metropolis on the awards ceremony.
Readers, are you interested by studying extra about public relations, or extra about Juliana Martins? Make sure to tune in to her podcast, Behind The Media or comply with her socials! Juliana is a graduate of Tempo College, having studied communication and media research. Thanks, Ms. Juliana Martins for an interview with Social The Life-style Journal. Congratulations, and lots of needs for continued success!
Skilled Web site of Eleven11 Media Relations
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Juliana Martins Instagram Profile, Publicist and Founding father of Eleven11 Media Relations
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