SOLD: Mouna Ayoub’s public sale of the crème de la crème of her huge assortment of Chanel high fashion was a success.
Maurice Public sale bought all 252 heaps on Monday evening on the Pavillon Gabriel in Paris, netting 1.5 million euros, with one night coat — embroidered by Lesage to resemble the ornate Coromandel screens that founder Gabrielle Chanel so treasured — fetching 312,000 euros, in line with a spokeswoman for the sale.
The star lot, the coat was estimated to fetch between 150,000 and 200,000 euros.
Ayoub mentioned she wore it solely as soon as — to attend an opera at La Scala in Milan. It was from Chanel’s fall 1996 high fashion assortment.
Different heaps on provide included attire, fits, footwear, jewellery, belts and even a wig with an ankle-length ponytail that Shalom Harlow rocked on the runway, dated from 1990 to 2014. A few of the clothes took as much as 800 hours of handwork to be realized.
In an interview final week, Ayoub mentioned she was parting methods together with her beloved Chanels as a result of they don’t match her any extra.
Additionally, “I actually wish to give the younger era that didn’t know Karl and didn’t have the possibility to personal any high fashion items by Karl to personal them and put on them and love them like I did,” she informed WWD.
Ayoub took loving care of her distinctive Chanels, buying a lot of them for his or her sheer magnificence and distinctive craftsmanship. All had been saved in museum-calibre storage circumstances.
She plans to donate a part of the proceeds from the sale to Fondation des Femmes, a company that champions girls’s rights and freedom, whereas combatting violence towards them.
A widely known society determine and jet-setter initially hailing from Lebanon, Ayoub works in actual property, shopping for and promoting properties within the U.S. — and plowing the lion’s share of her positive factors into her bulging, gently used couture wardrobe.
She nonetheless possesses about 2,500 high fashion items — and extra are on the best way. She has orders in progress at Chanel, Schiaparelli, Fendi and Dior.