Fazit, which first launched with pimples patches, is reimagining coloration cosmetics.
“We needed a special format of make-up,” mentioned cofounder Nina LaBruna.
Her latest creation is a freckle patch, accessible in festival-ready gold and silver or a pure hue.
“It’s fast and simple,” she added. “You stick it on and peel it off.”
The magnificence model launched in January 2022, constructing a group on TikTok whereas spreading a message of #acnepositivity. Fazit’s visuals had been unfiltered, showcasing its line of pimples patches — manufactured in Asia — with life like imagery of what it means to take care of pores and skin issues. Viewers had been, in flip, comfy to share their pimples struggles and go barefaced.
Fazit has since expanded — getting into 20 City Outfitters doorways in February — whereas rising its choices with different patches and skincare in thoughts. Final summer season, the model unveiled a model focusing on ingrown hairs that’s change into its bestseller. TikTok Store has been a helpful platform for the model, LaBruna mentioned.
Now the main target is on coloration. LaBruna and her associate, cofounder Aliett Buttelman, plan to launch blush and highlighter patches — however first it’s freckles.
Fizit’s freckle patch packaging (in silver).
From 2022 to 2023, Fazit grew by 200 %, based on the model, and the corporate is projecting $3 million in income for 2024.
Why freckles first? Fake freckle make-up has change into a rising class, however for LaBruna it’s additionally deeper.
“There was a time the place freckles had been thought of perhaps not essentially the most aesthetically pleasing factor — like, I do know rising up I used to be very embarrassed by my freckles,” she mentioned. “I used to assume it regarded like I had grime on my face, and I used to be all the time masking it up with concealer….As I’ve gotten older, I really like my freckles now. It makes me really feel particular person.”
That’s the message behind Fazit — embracing individuality.
“We had a brainstorm chat a couple of months in the past, the place we had been like, ‘OK, let’s actually take into consideration who our buyer is, what our demographic is, what makes Fazit distinctive when it comes to the merchandise we’re providing and the service we’re catering,’” defined Buttelman. “And we’re like, ‘Our individual is younger, she’s enjoyable, she’s youthful, she’s in search of satisfying, fast magnificence treatments — one thing to even specific herself and make her really feel assured and completely satisfied and good in her pores and skin.’ That’s the place the make-up concept got here from.”
Nina LaBruna and Aliett Buttelman