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SHH, often known as Honest Haute Horlogerie, debuts its newest SHH retailer in Pavilion Kuala Lumpur, Malaysia. Upon strolling via the glass doorways and purchasers are greeted by a sprawling house of 5,000 sq. ft that holds a fundamental show space bathed in heat copper earth tones — a signature color scheme of the model. Whereas the boutique’s stylistic sophistication echoes present SHH boutiques within the area, the Kuala Lumpur retailer stands out from its Southeast Asian counterparts for being the biggest boutique within the area thus far and is the one SHH boutique outfitted with its very personal personal eating venue and bar.
SHH’s fundamental show space holds beautiful podium capsules with a rotating collection of the rarest horological highlights, every displayed with particular person interactive digital panels that supply the finer particulars of the piece’s mechanics, heritage and watchmaker. The 17 manufacturers on show embody Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Faberge, Ferdinand Berthoud, H. Moser & Cie., Lang & Heyne, Louis Moinet, Montblanc, and Parmigiani Fleurier. The idea is to equate exquisitely crafted watches to artworks — and by doing so, displaying timepieces like paintings in a museum, invite purchasers for a more in-depth look whereas concurrently studying extra at their very own tempo.
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Nevertheless, it isn’t merely the manufacturers throughout the retailer but additionally the personalised luxurious purchasing expertise that makes a visit to SHH a memorable one. This expertise encourages purchasers to take their time exploring every impartial timepiece in a cushty atmosphere. As Mr. Ong Ban, CEO of Honest Wonderful Watches states: prospects are inspired to “come collectively to trade data, focus on their ardour, and immerse themselves on this planet of haute horlogerie”.
The brand new SHH boutique come at a time the place we’re starting to see an rising sophistication of collectors in Asia and a rising demand for extra depth within the expertise of impartial watch manufacturers. As one in all Singapore’s most established names in luxurious watch retail, Honest Wonderful Watches has grown since its inception in 1954 to at present working in additional than 20 boutiques with a community of points-of-sale spanning nations together with Australia, Malaysia, Singapore and Thailand. SHH goals to hone in on this surge whereas persevering with to lift the bar for its high quality within the retail expertise of watch collectors.
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