How Jordan Harper of Barefaced Began Her Model


Barefaced is one among my favourite skincare manufacturers that I’ve been utilizing lately.

The resuable eye pads are briliant. Superb truly. The firming pads are one thing I’m all the time stocked with and I exploit them a number of instances every week. The best way they’re serving to my hyperpigmentation – I can’t imagine it. They’re stuffed with antioxidants, hydrating, combat dullness, enhance pores and skin texture and I totally advocate making an attempt them.

However this put up isn’t about skincare, per se. At the moment, Jordan Harper, the founder and CEO of Barefaced is right here to inform us all about how she began her model and why.

As a Board Licensed Nurse Practitioner, mom of 4, entrepreneur and total unimaginable individual, I’m so excited so that you can learn the way and why she began her enterprise, Barefaced’s mission and favourite merchandise.

Whether or not you’re searching for some new skincare merchandise, prepared to start out a brand new enterprise or a mother with a enterprise thought, this put up is for you.

With that, let’s welcome Jordan to the weblog.


Introduce your self to The Skinny Confidential viewers.

Jordan Harper: A Board Licensed Nurse Practitioner, mom of 4, and Founder/CEO of Barefaced, a results-driven skincare firm, I put on many hats and due to this I’ve turn into an professional at optimizing time and effectivity. My ardour is ‘Much less however Higher’, and after treating hundreds of sufferers as a Nurse Practitioner, I created Barefaced round that philosophy. As a result of the world doesn’t want extra skincare, it wants higher. Barefaced was based in 2020 in response to a standard theme amongst my sufferers—they had been feeling overwhelmed and confused about skincare and uncertain methods to choose the most effective merchandise for his or her pores and skin. 

It doesn’t matter what stage of life you’re in, I imagine that you just need to really feel assured in your pores and skin. I created Barefaced as a spot to carry the most effective recommendation, scientific analysis, and merchandise collectively that will help you discover a long-term, results-driven skincare routine you’ll be able to belief, so you’ll be able to go on dwelling life.

Inform us your founder story. How and why did you begin Barefaced?

JH: I began Barefaced virtually on…accident? What I imply by that’s I by no means got down to have a skincare model, it occurred after treating hundreds of sufferers in-office as a Nurse Practitioner and recognizing a way of overwhelm and confusion amongst my sufferers when it got here to curating their on a regular basis skincare routines.

Whereas they had been keen to spend money on costly in-office remedies, they didn’t know which skincare merchandise had been finest fitted to their day by day routines, or when and methods to use them to attain optimum pores and skin well being. Simply as you wouldn’t anticipate to have wholesome enamel in case you solely went to the dentist annually with out brushing your enamel on a regular basis, we can’t anticipate to have wholesome pores and skin with out following a day by day skincare routine.

Lengthy-term pores and skin well being is achieved by constantly utilizing high-quality, results-driven merchandise which can be tailor-made to your distinctive pores and skin kind and considerations. Offering an answer to this hole within the skincare business turned the birthplace of Barefaced. At the moment, our method, mission, and philosophy  stays the identical: Much less however Higher. 

What has been a key second or milestone since beginning your corporation?

JH: Barefaced has rapidly taken on a lifetime of its personal and at present we have now now offered over one million models since launching 4 years in the past whereas sustaining a 90% returning buyer charge (business customary is lower than 30%). Our returning buyer charge is one thing I’m extraordinarily pleased with.

Being a bootstrapped firm, I imagine the principle cause why we’ve continued to develop is that we focus our efforts in direction of serving our clients. We’re anticipating wants, listening, and responding. Our product line will all the time stay lean, however mighty, as a result of our guiding philosophy is: Much less however Higher. As I stated, the world doesn’t want extra skincare, it wants higher skincare. So with that as our mission, we solely carry merchandise into the market which can be progressive or best-in-class.

Each product we carry to market is formulated to work higher collectively providing you the utmost quantity of advantages so that you get probably the most out of your funding. We’re dedicated to serving to you create a tried and true customized skincare routine. Our first-of-its-kind AI Pores and skin Quiz and group of Barefaced Skincare Specialists present clients with a white glove service that helps them alongside their skincare journey. We take the guesswork out of skincare, so you already know precisely what to make use of, when, and the way. 

What struggles are you proud to have overcome, business-wise?

JH: Previous to beginning Barefaced, I had no earlier enterprise expertise so each facet of constructing this enterprise has been self-taught. Alongside the way in which, virtually every thing has been new to me. From bringing progressive merchandise into the skincare business, constructing a group, managing the funds of all of it…you identify it, I’ve completed it.

In fact, I’ve made errors alongside the way in which however the defining second isn’t within the mistake however in the way you overcome it. I’ve realized the significance of trusting my intestine in all elements of the enterprise. When a product doesn’t really feel 100% prepared, or prefer it could possibly be higher, I’ll pull it from manufacturing to guard the integrity of our promise to our clients: to solely carry best-in-class merchandise into the business. I’m proud that we’re ready to do this! 

What ideas would you give younger entrepreneurs desirous to get into the skincare/wellness area?

JH: Hear as a lot as attainable and lead with integrity! Individuals are actively looking for options to their issues so in case you can hear & genuinely meet these wants, you’ll be profitable. I see so many manufacturers at present lead with worry mongering, whereas over-promising outcomes, and chasing developments. In my view, this method doesn’t have longevity.

The skincare/wellness area is extraordinarily saturated, so it’s very important that your corporation brings one thing tried and true not solely to face out but in addition to face the take a look at of time. The integrity of your merchandise and having the ability to really ship in your guarantees is what is going to carry clients again again and again. The main target for a lot of enterprise house owners is oftentimes on methods to get new clients however determining methods to serve/retain your present clients is what we concentrate on. I imagine that clients come again when you’ll be able to add worth to their lives and provide them merchandise they see actual outcomes from. 

Should you had been stranded on a abandoned island, what are the highest merchandise you’re bringing?

JH: Exterior of SPF, I’m bringing Barefaced Overachiever. Fingers down. When dreaming up this product I needed a serum to do probably the most and that’s precisely what it does. It’s 10 serums in a single. Additionally, Barefaced Hydrating Lotion as a result of I don’t need to be a dried up purple raisin on the market. Hydrating Lotion is an antiaging moisturizer that additionally helps to scale back redness and fantastic traces.

Can’t neglect The Skinny Confidential Ice Curler, I look ahead to utilizing it each morning! Okay and a should can be electrolytes– I’ve been consuming Relyte Unflavored Electrolytes and really feel a lot extra hydrated when I’ve them in my water.

Lauryn is obsessive about Barefaced reusable eye pads. Inform us extra about how they work and HOW they final a complete 12 months!?

JH: The underneath eye space is among the thinnest pores and skin on the physique and likewise one of the difficult to deal with. I needed to carry a product that could possibly be used day by day to assist maximize any remedies utilized to underneath the eyes and easy fantastic traces. I knew eye patches can be supreme for locking in lotions and serums, however I all the time discovered myself saving my disposable eye patches for particular events, which meant I used to be hardly ever utilizing them.

That’s why I created reusable eye patches with medical grade silicone that can be utilized every day…for as much as a 12 months+! We obsessed over the design of those patches right down to the millimeter. We truly went again to the drafting board proper earlier than launching them as a result of we felt there was nonetheless room for enchancment, and we’ve made a dedication as a model to solely carry best-in-class merchandise into the business.

Our reusable eye patches are made with medical-grade silicone, which additionally will increase absorption of any product that’s layered beneath. If you use them you’re getting a mini eye remedy. They’re excellent for abdomen and facet sleepers to melt the sleep traces you get underneath the eyes. To maintain the standard of the attention patches intact, gently wash them with cleaning soap and water and lay them out to dry. Even after one use, you’ll discover a distinction within the look of your fantastic traces.

What’s a guide, podcast or useful resource you advocate that helped you construct your corporation? 

JH: At the beginning of each new 12 months I re-read the identical two books: Atomic Habits and Essentialism. I lately learn The Almanak of Naval Ravikant: A Information to Wealth and Happiness – add this to your studying record instantly. It’s so good. My aim is to stay an intentional life and to do this I’ve to be hyper-focused on how I spend my time, my mindset, who I share my life with, and the way each alternative is shaping my life. These books enable me to zoom out and get a chicken’s eye view of this stuff, whereas additionally getting granular on every choice that impacts my day by day life.

One factor I began doing 3 years in the past that has been transformative for my productiveness is time blocking. I’ve a weekly schedule that’s time blocked right down to the minute. In fact, this will differ relying on children, journey, and so on., however for almost all of the time it’s the identical. I’ve discovered this helps eradicate choice fatigue and likewise permits me to be extra current in my daily as a result of I do know I’ve all my bases lined. This additionally permits me to see precisely how I’m spending my days and be sure that I’m investing time in the precise areas. Our motto at Barefaced is “Much less however Higher” and this is identical philosophy I like to use to my life. Over time I’ve turn into far more invested in what provides high quality to my life over amount. 

The place can everybody discover you? Pimp your self out!

Instagram @jordanharper_NP @barefaced
Tiktok: @jordanharpernp @barefacedskin


Begin with the firming pads and resusable eye masks and use code SKINNY for 15% off your first buy. Hope you all beloved this put up.

x, Lauryn

+ Take a look at the following tips for feminine entrepreneurs.

++ 7 books profitable folks learn.



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