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Isuzu Ute Australia offered extra autos right here in 2023 than in any 12 months, sitting within the high 10 and providing one of many three best-selling autos in our market.
It offered 45,341 autos in 2023, up 28.4 per cent 12 months over 12 months. It was Australia’s tenth best-selling model, beating out the likes of Volkswagen and Nissan regardless of having solely two autos to promote.
It had 3.7 per cent share of the Australian new automotive market, which swelled to a grand complete of 1,216,780 new passenger and industrial automobile gross sales.
Not solely was 2023 Isuzu Ute Australia’s finest 12 months, nevertheless it was additionally the very best 12 months of gross sales for each of its two fashions.
Isuzu offered 31,202 D-Max utes, making it Australia’s third best-selling automobile behind the Ford Ranger and Toyota HiLux.
4×2 D-Max gross sales have been up 36.7 per cent 12 months over 12 months, whereas 4×4 gross sales have been up 26.4 per cent. The D-Max was Australia’s second best-selling 4×2 ute, beating out the Ranger, although it was considerably behind each the Ranger and HiLux in 4×4 gross sales.
Isuzu offered 14,139 examples of the MU-X SUV, up 28.7 per cent. It sat simply behind the rival Ford Everest in gross sales (15,071 models), although each have been outsold by the Toyota Prado (20,710 gross sales).
“We admire that it hasn’t been the simplest of years for our two-car model and the business total, with various logistical challenges effecting deliveries all year long,” mentioned IUA managing director Junta Matsui.
“However with some strategic drawback fixing and laborious work we have been in a position to work round these challenges and ship buyer orders as shortly as doable.
“With the D-Max and MU-X recognised as two of Australia’s most-popular and best-value autos on sale right this moment, together with wholesome ranges of auto inventory touchdown at sellers domestically, we’re optimistic that this constructive trajectory will proceed properly into 2024 and past.”
Isuzu’s MU-X must cope with a brand new, extra boldly styled Prado, due mid-year, which might additional cement that nameplate’s dominance.
In the meantime, the D-Max will face off with a brand new technology of the Mitsubishi Triton, due in February, a rival which has beforehand occupied the rostrum spot within the ute section.
Late in 2023, the corporate celebrated 15 years on the Australian market and 300,000 cumulative deliveries.
General, since its launch in 2008 and the top of 2023, Isuzu has offered 311,641 autos in Australia: 225,145 D-Max utes and 86,496 MU-X SUVs.
MORE: Every thing Isuzu D-Max
MORE: Every thing Isuzu MU-X
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