Mazda Miata Gross sales Had been Up Nearly 50 P.c In 2023


2022 Mazda Miata

Picture: Mazda

We all know that, for essentially the most half, most American automobile consumers are fairly boring; it will be good if a lot of the common public have been lovers like us. Once in a while although, there are glimmers of hope that there are extra individuals who get pleasure from shopping for and driving one thing they get pleasure from somewhat than simply out of a have to get round. Rising Miata gross sales are a type of glimmers.

Mazda, like most different automakers, has launched its 2023 gross sales outcomes, each for the fourth quarter of 2023 and for the complete 12 months. Whereas huge sellers have been Mazda’s crossovers, one of the crucial shocking gross sales will increase got here from the Miata. Mazda stories that Miata gross sales have been up 45.4 p.c in comparison with 2022.

The Japanese automaker managed to maneuver some 8,973 sports activities vehicles. I don’t care what anybody says: these numbers are each reassuring and spectacular. It appears to be like much more spectacular if you break that quantity down by mannequin. These practically 9,000 gross sales work out to 4,591 roadsters, a rise of 77.4 p.c over 2022, and 4,382 of the folding convertible hardtop Miata RF which had a gross sales improve of twenty-two.3 p.c over 2022.

These numbers won’t be spectacular to some who bear in mind Miata gross sales in its heyday the Nineties, when Mazda was transferring over 20,000 models a 12 months. Even from 2006-2008, the NC Miata was promoting over 10,000 per 12 months. These gross sales do transfer it nearer to the Miata’s most important competitor the Toyota GR86 which offered simply over 11,000 in 2023 and forward of the Subaru BRZ which offered simply 4,188 final 12 months.

As for you consumers on the market, hold shopping for this factor so Miata retains it alive. It’s one of many final inexpensive roadsters on sale right this moment, and Mazda appears to need to hold the ND round for so long as they will; Miata program supervisor Shigeki Saito saying in a latest interview that “For so long as attainable we’d wish to hold ND.”


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