PETA Sends ‘Bloody Duck Foot’ and ‘Axe’ to H&M CEO in Protest Over Down Gross sales


For Quick Launch:
November 17, 2023

Sara Groves 202-483-7382

Stockholm – A pointed message is on its technique to H&M Group CEO Helena Helmersson over the corporate’s help of the down trade, which cuts the toes off dwell, struggling birds and hacks at their necks with axes earlier than their feathers are stuffed into jackets. The bundle—containing a pretend bloody duck foot and an “axe”—will embrace a letter from PETA reminding the H&M govt about the footage that exhibits cruelty and asking the corporate to ditch down and depart birds in peace.

Prime: An injured, bleeding duck at a facility that sells RDS-certified right down to suppliers. Backside: PETA has mailed a “bloody duck foot” and an “axe” to H&M’s CEO.

Opposite to H&M’s claims that “no animals needs to be harmed” within the making of its merchandise, PETA Asia’s 13-month investigation into duck farms and slaughterhouses throughout Vietnam—which give so-called “accountable” right down to suppliers, together with one which listed H&M as a buyer—revealed geese affected by gaping and bloody wounds inside soiled sheds and on tons strewn with feces and being stabbed within the neck. At one other operation in Vietnam licensed by the Accountable Down Normal (RDS), geese’ toes have been reduce off whereas they have been nonetheless acutely aware. PETA Asia additionally investigated “accountable” down farms in Russia, the place a employee was seen stretching the necks of geese throughout a stump and repeatedly hacking at them with a uninteresting axe whereas the birds shrieked and struggled. H&M has eliminated the “accountable” down label from its on-line choices within the U.S.—indicating that it is aware of that the designation is a sham—however it continues to promote down jackets.

“H&M’s down gross sales assist prop up an trade that exploits and slaughters terrified birds, who’ve each bit as a lot want to dwell with out worry and ache as any of its executives do,” says PETA Government Vice President Tracy Reiman. “H&M already sells inexpensive and classy vegan clothes, and PETA is urging the corporate to ditch all down in favor of those modern choices.”

PETA—whose motto reads, partially, that “animals are usually not ours to put on”—opposes speciesism, a human-supremacist worldview. For extra info on PETA’s investigative newsgathering and reporting, please go to, hearken to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.


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