Selfridges Opens a Joke Store on the Nook Store in London


LONDON — Selfridges is embracing British humor with a brand new idea at its The Nook Store.

The Joke Store pokes enjoyable at vogue cliches and is in on the snort till March 30 within the London retailer.

On the store ground, prospects can get in on the joke via buying gadgets that characteristic components of comedy, from slogan T-shirts and fart cushions to vogue gadgets designed by the likes of Adam Jones, Corrina Goutas, Judith Leiber, Puppets and Puppets, Anya Hindmarch and Cowboys of Behavior.

The Joke Shop at Selfridges Corner Shop

The Joke Store at Selfridges Nook Store.

Courtesy of Selfridges

Gadgets begin at 99 pence on the store ground to extravagantly priced items that some might discover offensive or laughable.

“Creativity and enjoyable are a part of our model DNA, dropped at life via locations and experiences that make the world brighter. The Joke Store at Selfridges attracts inspiration from native joke outlets throughout the nation, in addition to the tongue-in-cheek aesthetics we’ve seen and liked this season,” stated Laura Weir, Selfridges govt artistic director.

“We’re reworking our Nook Store right into a shoppable comedy retailer, with home windows celebrating one of the best British jokes and larger-than-life artwork commissions. We wish to elevate a smile and make mischief in a manner that may be loved by everybody who visits us,” she added.

The Joke Shop at Selfridges Corner Shop

The Joke Store at Selfridges Nook Store.

Courtesy of Selfridges

In February, Martine Rose took over the Selfridges Nook Store along with her debut assortment for Clarks because the model’s first-ever visitor artistic director.

The experiential pop-up area had been reworked right into a sequence of nostalgic bedrooms by set designer Polly Philp known as “Coming Up Roses.” 

Rose stated she wished to evoke a way of familiarity and luxury, qualities that Clarks was identified for within the ’80s when it prided itself on being as cozy as a luxurious mattress.


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