MILAN — A roster of marquee ambassadors and celebrities or a gaggle of recent faces? Gucci can depend on each.
After unveiling campaigns for particular product classes with the likes of Billie Eilish, Paul Mescal, Xiao Zhan, Kendall Jenner and Dangerous Bunny, and most lately, with Ni Ni and Chang Chen, the Florentine home unveiled the marketing campaign for Gucci Ancora, the debut assortment of artistic director Sabato De Sarno.
For the event, the designer opted for among the recent faces who completely walked his first present for the model final September throughout Milan Trend Week. Relatively than leverage abilities’ recognition and social media affect to generate buzz, De Sarno determined to place product first and continued his mission to chart a brand new course with 5 new names, who mixed have solely about 21,000 followers on Instagram.
Ana Rossolovich, who opened De Sarno’s first present; Fadia Ghaab; Jiahui Zhang; Nyajuok Gatdet, and Violet Hume posed in entrance of the digital camera of David Sims in a gaggle or alone, carrying key seems to be of the Gucci spring 2024 assortment. The pictures evoke trend campaigns from the ‘90s, a pivotal and formative decade for De Sarno, forging his trend imaginative and prescient and influencing the present aesthetic he’s bringing to the model.
The Gucci Ancora advert marketing campaign.
David Sims/Courtesy of Gucci
“Sensuality conceived as an perspective of magnificence, freedom and confidence turns into the overarching theme of a set that extends a private invitation to each lady — a name to dwell precisely in their very own distinctive manner, to revel within the distinct emotion that solely trend can encourage: ancora,” the corporate stated in a press release.
The Italian time period, which interprets as “once more” in English, has change into a mantra for De Sarno over the previous six months, showing on billboards and increasing to completely different initiatives of the home.
“Ancora is a phrase that you simply use when your need just isn’t over but, whether or not it’s a kiss or an embrace, or making love; it’s as should you personal one thing and also you need extra of it,” De Sarno instructed WWD on the time of his debut, including that he wished to “fall in love with trend yet again.”
The Gucci Ancora advert marketing campaign.
David Sims/Courtesy of Gucci
He expressed this need by celebrating heritage components of Gucci and incorporating them in his pared-back imaginative and prescient and clear and leggy silhouettes. The marketing campaign spotlights the tailor-made coats, super-short shorts, brand hoodies, body-skimming tanks and knit units he paraded on the present, in addition to embossed pencil skirts, pumps and the long-lasting Jackie bag rendered within the Rosso Ancora burgundy hue that’s changing into a signature.
The Italian time period was additionally reprised to mark De Sarno’s first Ancora Notte eveningwear and menswear line, unveiled on the Gucci-sponsored LACMA Artwork + Movie Gala in November. Along with an extended listing of Hollywood stars, abilities within the marketing campaign attended the occasion carrying eveningwear items designed by De Sarno, flanked by colleagues together with Mariacarla Boscono and Vittoria Ceretti.
The gala marked a return to Los Angeles for De Sarno, who set his first promoting marketing campaign for Gucci on the Chateau Marmont lodge, already tapping Sims to {photograph} Daria Werbowy in a black bikini backside and assertion Marina Chain gold jewellery.
The Gucci Ancora advert marketing campaign.
David Sims/Courtesy of Gucci