Tod’s Unveils Exhibition Celebrating Venetian Craftsmanship


VENICE, Italy – “We’re right here in Venice, in one of many dream cities on the earth, and each time it’s a brand new expertise,” stated Tod’s Group chairman and chief government officer Diego Della Valle, introducing the exhibition “The Artwork of Craftsmanship – a Undertaking by Venetian Masters” on Friday night.

The occasion was timed to the opening of the sixtieth Biennale Worldwide Artwork Exhibition, which kicked off Saturday and runs till Nov. 24, and celebrated the Italian Pavilion and the partnership with the Italian luxurious model.

Eleven Venetian artisans interpreted Tod’s signature Gommino by way of their very own craft and instruments, contributing to unfold a message of experience and know-how.

For instance, glassblower Roberto Beltrami and goldbeaters Marino Menegazzo and Mario Berta revisited Tod’s idler in glass and coated in gold leaves, respectively. Sergio Boldrin, who made the masks seen within the Stanley Kubrick movie “Eyes Huge Shut,” created eight masks by using Tod’s leather-based scraps and swatches. Rowlock makers Saverio Pastor and Piero Dri created an oar made in wooden and formed like a needle that rested within the oarlock arm. From the needle, a thread of leather-based composed the graphic profile of a life-size gondola coated in leather-based.

The artisans have been seen busy at work and their creations have been strategically lit within the cavernous area on the Arsenale, a storied complicated of former shipyards and armories.

Artisans at work on the Tod’s exhibition “The Artwork of Craftsmanship – a Undertaking by Venetian Masters” in Venice.

Della Valle stated the exhibition was in step with the corporate’s personal technique for manufacturers and merchandise, touting “the identical deal with high quality, on hand-made craft, and on the lifetime of the artisans in addition to Italian way of life.”

“They’re unbelievable folks, implausible minds, and also you need to perceive who’s the Italian artisan.”

Della Valle admitted it was the primary time he noticed a few of the expertise on show. “They need to do that unbelievable, particular work. The message for the brand new generations is that to be an artisan is a really noble career, not a second-level selection.”

Diego Della Valle

Diego Della Valle on the Tod’s exhibition “The Artwork of Craftsmanship – a Undertaking by Venetian Masters” in Venice.


He stated Tod’s artisans work with “the identical mentality and identical perspective” to create one of the best merchandise that can final for a “super-long-term, what may be extra sustainable than that? We stay underneath the Made in Italy cap – a implausible trademark – so for a corporation comparable to ours to assist it’s the least we are able to do and it helps us to elucidate our philosophy and promote the youthful generations.”

The entrepreneur stated the merchandise that have been on show in Venice might be exhibited on the firm’s headquarter’s museum within the Marche area, “the place staff will take pleasure in them and see that it’s doable to mix work and tradition as we speak.”

The entrepreneur has through the years funded a number of initiatives to assist native communities but in addition bigger scale nationwide and inventive heritage websites in Italy — restoring the Colosseum maybe being his most well-known effort. In 2011 Della Valle stated he was pledging 25 million euros for the restoration of the Roman amphitheater. Tod’s can be sponsoring the restoration works of Milan’s metropolis corridor, which started earlier this month, amongst different initiatives.

On Thursday night, Tod’s held a dinner on the storied Scuola Grande di San Rocco, housing stunning frescoes by Tintoretto.

“It’s a implausible constructing I noticed for the primary time, and never many vacationers know this palace. It was one other event to advertise our Italian implausible jewels,” stated Della Valle.  

Andrea Bocelli carried out for the visitors, who included Adrien Brody, British actress Hayley Atwell and Zhang Ziyi, amongst others.    

Adrien Brody

Adrien Brody on the Tod’s exhibition “The Artwork of Craftsmanship – a Undertaking by Venetian Masters” in Venice.



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