‘Too A lot!’: New PETA CGI Advert Geared toward UW-Madison Primate Middle to Air Domestically

For Fast Launch:
November 20, 2023

Tasgola Bruner 202-483-7382

Madison, Wis. – As a result of “Madtown” is dwelling to the infamous Wisconsin Nationwide Primate Analysis Middle on the College of Wisconsin–Madison, PETA is working this advert on native airwaves that asks viewers to think about the deathly excessive stakes for animals struggling in laboratories. Within the 15-second spot, a “buyer” needs to understand how a lot a prescription will value—and a computer-generated monkey, tattooed with an ID quantity and wheezing by means of a respiratory tube, has the reply: “An excessive amount of.”

“Monkeys are caged, mutilated, tormented, and killed in laboratories for pointless experiments that don’t profit human well being,” says PETA Senior Vice President Kathy Guillermo. “PETA is rallying viewers to face up in opposition to these horrors and be part of us in calling on UW-Madison to pivot to stylish, human-relevant analysis strategies.”

Regardless that research present that 90% of all primary analysis—most of which entails animals—fails to result in remedies for people, UW-Madison’s primate heart nonetheless imprisons and torments greater than 2,400 monkeys for experiments. A six-month PETA undercover investigation revealed that monkeys had been held in barren cages and bleak windowless rooms and had been so traumatized by excessive long-term confinement that they ceaselessly circled their tiny cages and pulled out their very own hair.

PETA’s advert will run on native FOX affiliate WMSN in the course of the 9 p.m. information a dozen occasions by means of December 4. PETA can be airing the advert on stations in San Antonio, Texas, the place the Southwest Nationwide Primate Analysis Middle is situated.

Quite a few advertisers in a number of cities, together with Indianapolis; Reno, Nevada; and San Diego, refused to run the spot, deeming it “too graphic,” although it doesn’t characteristic actual animals, gore, or blood.

PETA’s motto reads, “Animals will not be ours to experiment on, eat, put on, use for leisure, or abuse in every other manner.” For extra info, please go to PETA.org, hearken to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.

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