Toyota Australia will not step on Lexus’ toes with Crowns


Like Netflix, Toyota now has many collection of the Crown, and for the primary time in a few years it’s critical about taking the nameplate world… however Australia isn’t included.

“If you take a look at the connection between Toyota and Lexus and the place that automobile would sit, it most likely doesn’t match into the Toyota portfolio for the Australian market,” mentioned Sean Hanley, Toyota Australia’s vice chairman of gross sales and advertising when requested whether or not the brand new, prolonged Crown household may come to Australia.

“All of it will get all the way down to your product plan, your product portfolio, the place it could place, the place it could sit.

“We clearly have a Toyota model, we have now a Lexus luxurious model, Crown form of simply doesn’t work within the Toyota line-up for the Australian market.”

Toyota plans for Crown fashions to be offered in 40 nations and areas, with an anticipated annual gross sales quantity of round 200,000 items.

Since 2007, the Crown has been solely provided as a sedan, and it has all the time been rear-wheel drive (albeit for a few years with the choice of all-wheel drive), courting again to the primary era that debuted in 1955.

There’s nonetheless a rear/all-wheel drive sedan with conventional styling within the Crown Sedan, which shares its TNGA-L underpinnings with the hydrogen fuel-cell Mirai. Nevertheless, it is going to supply the choice of a hydrogen powertrain like its platform-mate.

The opposite Crowns differ in utilizing the TNGA-Okay underpinnings shared with entrance/all-wheel drive fashions just like the Kluger.

The Crown Crossover is a high-riding sedan, blurring the traces between sedan and SUV; the Crown Sport is a curvaceous, hatchback-esque crossover; and the Crown Property (aka Crown Signia) blurs the traces between a wagon and a extra conventional crossover.

Toyota has teased an electrical model of the Crown Sport and indicated a plug-in hybrid model is coming, however all Crowns come customary with hybrid energy and all-wheel drive.

The Crown Crossover has already been launched in North America, the place it changed the Avalon and is just known as ‘Crown’, whereas the Crown Property is being launched there because the Crown Signia, not directly changing the Venza (aka Harrier) that slotted between the RAV4 and Highlander (aka Kluger).

Toyota final provided the Crown nameplate in Australia in 1988, and it slotted above the Cressida as an excellent plusher, extra conservative flagship sedan.

The corporate had provided the Crown in markets just like the US and Korea (till 1972) and the UK (till 1983), however its world presence receded after that.

It was provided in markets just like the Center East and Southeast Asia for a few years, nonetheless, and was manufactured in China for 3 generations by the Tiangin FAW Toyota Motor three way partnership earlier than this led to 2020.

China has its personal Crown fashions now: up-spec variations of the Kluger and Vellfire known as, fairly merely, Crown Kluger and Crown Vellfire. The Crown Crossover and Crown Sedan are additionally being imported to China, nonetheless.

MORE: 2024 Toyota Crown Sedan breaks from custom in a single key approach
MORE: Toyota Crown Sport needs to be the king of hatchbacks
MORE: Toyota reveals Crown Signia SUV
MORE: 2023 Toyota Crown flagships revealed, not for Australia


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