Volkswagen Group world gross sales rise, however will end second to Toyota


The Volkswagen Group has rebounded from a troublesome 2022 to register a 11.9 per cent gross sales improve to 9.24 million models in 2023.

Regardless of rising previous the 9 million mark, the Volkswagen Group will as soon as once more end in second place to Toyota Motor Company which to the tip of November 2023 had already notched up 10.2 million gross sales worldwide.

The Wolfsburg-based conglomerate bought roughly 770,000 pure electrical autos (EVs) in 2023, a leap of 35 per cent over the earlier 12 months. EVs now account for 8.3 per cent of the corporate’s whole gross sales, up from 6.9 per cent in 2022.

Lately the group’s largest market was China, however the firm has struggled there of late, with native producers releasing new plug-in hybrid and absolutely electrical fashions at a prodigious fee.

Thanks a giant improve in gross sales throughout Western Europe, the automaker’s house market is — for now — as soon as once more its most numerically essential.

Area 2023 Change
Western Europe 3,270,000 20.7%
China 3,240,000 1.9%
North America 990,000 17.9%
South America 520,000 10.6%
Central and Jap Europe 500,000 13.6%
Asia-Pacific (relaxation) 360,000 9.1%
Center East & Africa 360,000 28.6%


Out of the numerous manufacturers owned by the automaker, solely two have to this point offered particulars about their 2023 gross sales efficiency: Volkswagen, and Seat/Cupra.

The core Volkswagen model elevated gross sales by 6.7 per cent to 4.87 million. The automaker’s namesake marque made up 52.7 per cent of the corporate’s whole gross sales.

Volkswagen bought 394,000 EVs in 2023, an enchancment of 21.1 per cent. EVs now account for 8.1 per cent of the model’s total gross sales.

With discuss of doom and gloom round EV gross sales, the model is eager to level out that roughly 30,000 ID.4 crossovers have been bought in Germany, with an extra 38,000 bought within the USA. Round 75,000 ID.3 hatchbacks have been bought in China, a 200 per cent improve from the earlier 12 months.

Crossovers continued their march up the leaderboard, with Volkswagen’s pseudo-off-roaders rising their gross sales by 14.9 per cent. They now account for 54.2 of the model’s world gross sales, with the T-Roc being the preferred one in Europe.

Regardless of this, conventional fashions aren’t utterly lifeless, the Polo, as an illustration, registered 110,000 gross sales in Brazil, and noticed a 44.1 per cent improve in Germany to 33,500 models.

Volkswagen will possible present extra figures concerning mannequin gross sales, and regional figures when the automaker publishes its full-year monetary statements later through the first quarter.

SEAT and Cupra

SEAT S.A., the corporate that runs each the SEAT and Cupra manufacturers, notched up a formidable 34.6 per cent acquire to register 519,200 models bought.

Regardless of latest affirmation the SEAT model will slowly wind down in favour of its extra athletically-positioned off-shoot, SEAT (up 24.0 per cent to 288,400) nonetheless registered extra gross sales than Cupra (up 50.9 per cent to 230,700).

The 2 prime sellers for Cupra have been the Formentor crossover (up 23.0 per cent to 120,100), and all-electric Born hatch (up 44.4 per cent to 45,300).

Nation 2023 Change
Germany 72,300 +23.8%
UK 25,700 +78.5%
Spain 19,600 +43.0%
Italy 17,100 +50.9%
France 15,100 +97.6%
Turkey 10,000 +258.3%
Poland 9,200 +197.6%
Austria 7,600 +40.7%
Mexico 6,500 +51.8%
Australia 3,800 +238.1%

In the meantime the highest three fashions for SEAT have been the T-Cross-size Arona crossover (up 25.3 per cent to 89,000), the Polo-sized Ibiza hatch (up 51.5 per cent to 77,700), and Skoda Karoq-based Ateca crossover (up 38.5 per cent to 66,800).

Unsurprisingly, Spain, SEAT’s house market, was its largest with Germany coming second. The sportier Cupra model, then again, had Germany as its most essential market by some margin, with Spain solely making it to the ultimate podium place.

Nation 2023 Change
Spain 59,700 +21.2%
Germany 56,800 +21.2%
UK 32,100 +44.8%
France 18,100 +30.0%
Mexico 14,600 +92.6%


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