PAINT THE TOWN: YSL Beauté will host a pop-up, immersive expertise close to Paris’ Place de la République subsequent week to assist have a good time the launch of its new lip assortment, YSL Loveshine. The gathering contains Sweet Glaze gloss in stick type and Moist Shine lipstick.
Company will likely be met within the entry by a big, suspended heart-shaped paintings nodding to YSL’s iconic image. One room could have what’s dubbed an “infinity mirror field,” permitting folks to see their photographs on repeat and likewise juxtaposed with the lip merchandise’ textures and shades showing on screens.
Elsewhere, robots making choreographed strikes will showcase the lipsticks. A 3rd room could have an olfactory bar, and close by there will likely be video games galore, together with a claw machine and chess, within the lipstick colours. There additionally would be the “sweet store” with gumball-like machines and short-term tattoos, amongst different leisure.
A rendering of the center contained in the YSL Loveshine pop-up.
Six make-up artists will give flash shade cosmetics experiences, permitting folks to check out the lip merchandise.
There will likely be a digital element, too. Guests can scan a QR code present in entrance of the pop-up’s facade to be able to use Google Geospatial know-how, which permits for an augmented actuality expertise on the precise deal with — 27 Boulevard Jules Ferry.
YSL Loveshine will likely be open, free to guests, from 3:30 to 7 p.m. on March 26 and from 12:30 to 7 p.m. on March 27.
For individuals who can’t be there in individual subsequent week, they’ll be capable to attempt on merchandise on their lips nonetheless nearly, due to a brand new Snapchat Lens YSL Beauté is providing. The wonder model is licensed to L’Oréal.