A Historical past of the Loewe Puzzle Bag


Jonathan Anderson’s tenure as artistic director of Loewe has included many milestones and extremely acclaimed designs, most not too long ago profitable Designer of the 12 months in 2023 on the Style Awards and creating the costumes for the upcoming movie “Challengers.” 

Considered one of Anderson’s first designs as Loewe artistic director, a job he’s had since 2013, was the debut of his coveted Puzzle Bag, which has develop into one of many design home’s signature purses and has reached “It” bag standing because of celebrities and influencers commonly sporting the model and its many iterations for practically a decade. 

Beyonce attends a basketball game between the Golden State Warriors and the Los Angeles Clippers at Staples Center on February 20, 2016 in Los Angeles, California.

Beyoncé attends a basketball recreation between the Golden State Warriors and the Los Angeles Clippers at Staples Heart in Los Angeles on Feb. 20, 2016.

Getty Photographs

Anderson first debuted the Puzzle Bag throughout Loewe’s spring 2015 males’s ready-to-wear assortment, Anderson’s first assortment as artistic director. Within the assortment, the Puzzle Bag was debuted as a duffel bag, and was later was a crossbody and launched for buy in 2015. 

Ami Suzuki and Aya Suzuki in front row at Loewe  Spring 2023 Ready-to-Wear

Ami Suzuki and Aya Suzuki in entrance row at Loewe spring 2023.

Stephane Feugere/WWD

Along with the model being one in every of Anderson’s first creations beneath his function, the Puzzle Bag was additionally the primary new bag form Loewe had launched because the Nineteen Eighties. 

“I got down to discover a new method of constructing a bag, essentially questioning its construction,” Anderson stated in an announcement in 2015. “It was about deconstructing a traditional bag to create a flat object with a tridimensional operate.” 

This deconstructive high quality is on the core of the Loewe Puzzle Bag’s development. Handmade in Madrid, the cuboid formed bag is made with 9 geometric fragments of leather-based and takes roughly 9 hours to create. The model, first launched in two sizes, might be worn as a shoulder bag, crossbody, with a prime deal with or as a clutch.

Within the years since its launch, the Loewe Puzzle Bag has been provided in nearly all colours of the rainbow and a variety of supplies, similar to suede, calfskin, raffia, cotton jacquard and others. Loewe has additionally collaborated with artists for limited-edition variations of the Puzzle Bag, together with with Joe Brainard and Ken Worth, and with animation firm Studio Ghibli and Japanese ceramic studio Suna Fujita, amongst others. 

The model has been worn by quite a few celebrities through the years like Kate Bosworth, Beyoncé, Jennifer Lawrence, Naomi Campbell, Hari Nef and lots of others. 

Final 12 months, Loewe launched a brand new model of the Puzzle Bag in its spring 2024 ready-to-wear assortment — the Puzzle Tote. The brand new model takes inspiration from the geometric form of the unique Puzzle Bag and from the archival Loewe Origami bag. The model’s development additionally permits it to put flat to make it simpler for journey. 

The timeless, but stylish model hasn’t misplaced its luster in its decade available on the market, and can absolutely proceed to reign as one in every of in the present day’s coveted “It” baggage. 


Leave a Reply

Your email address will not be published. Required fields are marked *