When it is time to exchange their automobiles, many Toyota Prius homeowners select one other of the hybrids, in accordance used-car retailer CarMax.
Greater than 38% of CarMax prospects who personal a Prius buy one other one, based on the corporate. That makes the Prius the mannequin with the best loyalty in CarMax’s stock. The Prius displaced the Chevrolet Corvette, which had the best mannequin loyalty the final time CarMax carried out the same survey, in 2017.
2017 Toyota Prius
Toyota additionally had the best loyalty as a model, with 28.5% of present Toyota homeowners getting one other, based on CarMax’s knowledge, forward of Mercedes-Benz (27.9%) and its personal Lexus luxurious model (27.7%). Lexus had the best model loyalty in CarMax’s 2017 survey.
This additionally seems to be a little bit of a turnaround versus final yr, when CarMax underscored that Prius homeowners had been buying and selling of their autos for EVs, just like the Nissan Leaf. Toyota was additionally probably the most traded-in model for EVs at the moment—maybe not stunning for a model that present has just one EV in its U.S. lineup.
2013 Toyota Prius liftback
That very same evaluation additionally discovered final yr, forward of used-EV tax-credit eligibility, costs had been rising on used plug-in hybrids. Search quantity for plug-in hybrids additionally expanded considerably in 2022, however appeared to peak that yr, CarMax famous when publishing these outcomes.
On the new-car entrance, knowledge has proven that for years, Honda and Toyota prospects have been defecting to Tesla. However this new CarMax evaluation reveals that just about 10 years after the arrival of inexpensive long-range EVs, the Prius is sustaining a few of its cachet, if not as a standing image, as a really frugal decide.